Room101品牌创始人马特·布斯（Matt Booth），如今也是STG的创意总监，近期和美国马萨诸塞州的零售商路易斯爵士（Sir Louis Cigars）雪茄公司合作推出了一款新品，本周开始发货。
这款名为红火箭（Red Rocket）的新品是委托多米尼加共和国的威廉·文图拉（William Ventura）代工生产的，52环径，6英寸，公牛尺寸，建议零售价是每支13.99美元，每盒10支装，茄衣是墨西哥圣安德烈斯烟叶，茄套是印尼烟叶，茄芯是尼加拉瓜、美国、多米尼加的混合烟叶。
路易斯爵士雪茄的老板Hunter Marosits说，这次合作代表了一种另类的融合，我们独特的零售方式和优质的雪茄生活方式与Room101的精神完全吻合，我们是这个行业的怪胎，这款雪茄的烟叶混合和外包装展示了我们为全球雪茄爱好者全面包容的使命。
虽然雪茄是和路易斯雪茄销售公司合作推出的，但这款雪茄不会在某家零售商专卖，雪茄是交给STG的子公司锻造者雪茄公司经销，所有零售店都可以订货。
Matt Booth of Room101 fame has teamed up with retailer Sir Louis Cigars of Wilbraham, Massachusetts, for a new smoke called Room101 Red Rocket. The cigar comes in a toro size and started shipping this week.
Made in the Dominican Republic by William Ventura, Room101 Red Rocket measures 6 inches by 52 ring gauge and has a suggested retail price of $13.99 per cigar. It’s presented in 10-count boxes and consists of a Mexican San Andrés wrapper, Indonesian binder and filler blend of tobacco from Nicaragua, the United States and the Dominican Republic.
“This collaboration represents a convergence of weirdness,” says Hunter Marosits, owner of Sir Louis Cigars. “Our unique approach to retail and the premium cigar lifestyle fits perfectly into the Room101 ethos. We are the freaks of the industry. This blend and packaging showcases our mission of total inclusion for all cigar enthusiasts worldwide.”
Although the cigar was conceived with Sir Louis Cigars, it is not a retailer exclusive and available to all cigar shops via Forged Cigar Co., a distribution subsidiary of Scandinavian Tobacco Group, which owns the Room101 brand.
