日内瓦大卫杜夫雪茄公司在缺席美国雪茄行业规模最大的贸易展四年之后，决定重返这一盛会。

大卫杜夫公司在一份声明中表示：组织方将贸易展日期改为四月份，更符合大卫杜夫公司以及行业的商业周期，有利于我们更有效的展示公司的品牌和产品。

PCA的首席执行官Joshua Habursky告诉记者，2025年在新奥尔良举办的展会将成为历史上最大的一次展会，我们很高兴见到大卫杜夫公司重返展会，并带来他们标志性的品牌和产品。

2020年初大卫杜夫公司宣布退出美国PCA贸易展，当时令业界惊讶。当时其他三家行业也一并宣布退出，分别是：美国阿塔迪斯烟草公司、斯堪的纳维亚烟草集团（STG）、斯威舍国际公司旗下的德鲁庄园，在一份联合声明中，他们列举了决定退出展会的种种原因：高成本低回报、参会人员不多、与公司战略不一致、展会需要整体重组等。

2023年，阿塔迪斯烟草公司恢复参加展会，STG的子公司锻造者雪茄经销公司参加展会，虽然它们租用的展位对比以前有所缩小。2024年德鲁庄园公司也重返展会。

大卫杜夫公司的商业总监Zak Medwin表示，我很高兴在近期与PCA领导层的对话中，我们发现了更为紧密的联系，大家具有共同塑造我们美丽行业未来的愿景。

2025年美国PCA贸易展将在4月11日到14日在新奥尔良举办。

After a four-year absence from the premium cigar industry’s largest convention, Davidoff of Geneva will be returning to the Premium Cigar Association of America’s trade show in 2025. 

“The shift of the trade show date to April better fits the company’s and industry’s business cycle and projects the opportunity of more impactful presentation of the company’s brands and programs going forward,” Davidoff said in a statement.

“PCA 2025 in New Orleans is set to be one of the largest shows in recent history of the organization from an exhibitor perspective,” PCA CEO and executive director Joshua Habursky told Cigar Aficionado. “We are excited to see Davidoff returning to the show and bringing with them their iconic brands and products.”

Davidoff surprised the cigar world when it announced that it was pulling out of the trade show in early 2020, but the Swiss company wasn’t alone. Three other industry giants joined Davidoff in its hard-lined position: Altadis U.S.A., Scandinavian Tobacco Group and Drew Estate (which is owned by Swisher International). In a joint statement, the four companies cited grievances such as high costs and low returns, dwindling attendance, misalignment with corporate strategies and the need for overall restructuring. 

While the 2020 PCA trade show was canceled due to the pandemic, the absence of “The Big Four” in 2021 was noticeable. Previously, the four major cigar companies took up some of the largest exhibitor footprints on the showroom floor. 

Slowly, the large exhibitors returned. In 2023, both Altadis and STG (via its subsidiary, Forged Cigar Co.) rejoined, albeit with a scaled-down booths. Drew Estate followed in 2024.

“I’m very pleased that in recent conversations with PCA leadership we have found closer alignment and a shared vision of shaping our beautiful industry’s future,” says Zak Medwin, Davidoff’s ad interim president and commercial director.

The 2025 PCA trade show is taking place on April 11 to 14 in New Orleans.