2月24日上午，古巴雪茄节开幕。负责古巴雪茄经销的哈伯纳斯公司在新闻发布会上披露了去年的经营情况。

负责运营和营销工作的副总监亚历杭德罗·费尔南德斯·布兰科·巴雷罗（Alejandro Fernández-Blanco Barrero）在面对媒体时表示，去年哈伯纳斯公司的营业收入为8.27亿美元，较2023年的7.21亿美元增长了14.7%。这个营收对于哈伯纳斯公司来说也是创纪录的一次。

具体一共生产了多少支雪茄，哈伯纳斯公司没有披露。尽管有几家媒体都提到了关于生产的问题，但高管们没有详细说明古巴2024年的雪茄年产量。分管商业的副总裁豪尔赫·佩雷斯·马特尔（Jorge Pérez Martell）只是表示，客户的需求没有得到充分的满足。

这几年，古巴雪茄价格变得极其昂贵，特别是对于高希霸、特立尼达品牌来说。豪尔赫·佩雷斯·马特尔承认公司的重要营收来自高端品牌。

以美元计价，中国是古巴雪茄的第一大市场，占比为27%，其次是西班牙、瑞士、英国、德国。对比2023年，英国超越了德国，成为第四。

按销售区域来计算，欧洲是古巴雪茄销售的最大来源，占比是54%，亚太地区占比是24%。由于长期禁运，美国没有办法合法销售古巴雪茄。

Executives from Habanos S.A., the Cuban company that oversees the country’s cigar operations and worldwide distribution, reported record sales on Monday morning as they welcomed the global press to the start of the Habanos Festival. The company reported revenues of $827 million, up 14.7 percent over the $721 million it reported in 2023.

“This has been record earnings for our organization,” said Alejandro Fernández-Blanco Barrero, deputy director of operational marketing for Habanos, as he spoke at the podium.

Cuba made no mention of production numbers. Several questions on production were brought up by various members of the press, but Habanos executives would not elaborate on just how many cigars they were making. For many years, demand for Cuban cigars has far outstripped supply. “The demand of our clients are not fully covered,” acknowledged commercial vice president Jorge Pérez Martell. 

Cuban cigars have become extremely more expensive in recent years—particularly for the Cohiba and Trinidad brands—which is reflected in the higher revenue numbers. “The most important income source has been on high-end products,” said Pérez Martell.

Ranked by dollar volume, China remains the No. 1 market for Cuban cigars, accounting for 27 percent of revenues. Spain ranks No. 2, followed by Switzerland, the United Kingdom and Germany. The U.K. market supplanted Germany this year; in 2023 Germany ranked fourth. 

By region, Europe remained Cuba’s biggest source of Cuban cigar sales, accounting for just over half (54 percent) of total sales by value, followed by Asia Pacific (24 percent). Due to the longstanding embargo, sales of Cuban cigars to the United States are prohibited by law.