米瑞菲精选雪茄品牌更名
2023-09-14

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比利时的米瑞菲公司(M. Meerapfel Söhne)旗下的米瑞菲精选(Selection Meerapfel)将更名为“精选”(The Selection),商标也将发生相应的变化。

精选系列不在美国销售,有三个产品线,每一条产品线都是常规产品,产品线之间的烟叶混合差异较大。

马斯特兰扎(Maestranza)系列,产自洪都拉斯,有五个尺寸,售价从每支9.8瑞士法郎到11.5瑞士法郎不等,折合每支11美元到13美元不等。

拉埃斯坦西亚(La Estancia )独家系列,这是三个系列里价格最昂贵的一个产品线,洪都拉斯生产,有四个尺寸,售价从每支28.2瑞士法郎到33.9瑞士法郎不等,折合每支31.62美元到38美元。

麦切泰罗(Machetero)是最便宜的系列,成捆出售,在尼加拉瓜生产,使用的茄芯是多地的混合烟草。有五个尺寸,最早曾经有七个尺寸。售价从每支2.9瑞士法郎到4.6瑞士法郎不等,折合3.25美元到5.15美元之间。

米瑞菲公司在2022年推出在美国销售的高端雪茄,每支售价超过80美元,和这三个常规产品线不一样。

参考阅读:米瑞菲家族推出高端定位雪茄

Selection Meerapfel, a collection of cigars from Cameroon tobacco growers M. Meerapfel Söhne of Belgium, has been rebranded. The cigars are now being sold under the name The Selection. The logos have also changed.

The Selection, which is only sold outside of the United States, consists of three lines, ranging in price from as little as 2.90 Swiss francs ($3.25) to as much as 33.90 Swiss francs ($38) per cigar. Each line is a regular-production brand, and each is quite different from the other.

Maestranza is made in Honduras, and it has five sizes, ranging in price from 9.80 Swiss francs ($11) to 11.50 Swiss francs (about $13). La Estancia Edition Exclusiva is the highest-priced of The Selection trio, with prices starting at 28.20 Swiss francs ($31.62) and going as high as 33.90 Swiss francs ($38). This is a four-size brand rolled in Honduras.

Machetero is the least expensive, a bundle brand made in Nicaragua using mixed filler. It comes in five sizes (previously, there were seven) and it sells for 2.90 Swiss francs ($3.25) to 4.60 Swiss francs ($5.15) each.

These cigars are not to be confused with the high-end-line of Meerapfel cigars that launched in 2022 with suggested retail prices of more than $80 each in the United States.


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关键词: 雪茄