古巴哈伯纳斯公司2022年年销售额为5.45亿美元
2023-03-03

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哈伯纳斯公司是古巴负责雪茄销售的专营公司,2022年该公司的销售收入达到了5.45亿美元。2月27日开幕的古巴雪茄节上的新闻发布会透露了这个消息。

这个销售额比2021年增长了2%,这个销售额可能归因于古巴雪茄价格的大幅度上涨,包括高希霸在内的很多古巴雪茄出现了严重短缺。

哈伯纳斯公司在全球新开了很多零售门店,过去两年零售网点增加了10%,达到了4769家专卖店。其中有2744家是哈瓦那之角( Habanos Point)等级的零售店,有1264家哈瓦那专家店(Habanos Specialists),还有587家哈瓦那露台和哈瓦那休息室。

授权零售店体系里最重要的是哈瓦那之家(Casa del Habanos),全球范围内有157家,以及高希霸氛围店(Cohiba Atmospheres),这种等级的销售门店是从2007年开始布局的,目前全球有17家。

古巴雪茄目前销往140多个国家,西班牙、法国、德国、中国和瑞士是主要市场,作为一个整体,欧洲是最大的消费市场,占公司销售额的53.7%。亚太地区占19.3%,亚太地区里中国是主要消费市场。美洲的销售收入占15.3%,剩余11.7%来自非洲、中东。

美国是世界上最大的雪茄消费市场,但由于美国对古巴实施禁运,60多年来古巴雪茄一直无法合法的在美国境内销售。每年都会有不少古巴雪茄进入美国市场,但是不是官方行为,没有确切的数字来反映每年有多少古巴雪茄最终进入美国。

Habanos S.A., the Havana-based company responsible for all of Cuba’s cigar sales, reported revenues of $545 million for 2022. The news was announced yesterday at a press conference in the Cuban capital at the start of the Habanos Festival.

Revenues were up two percent over 2021 numbers, according to the company. The results come at a time of considerably higher prices on Cuban cigars and considerable shortages on many brands, particularly high-profile lines such as Cohiba. 

The company has increased the number of places where people can buy Cuban cigars all over the world, expanding its retail base by nearly 10 percent over the past two years to 4,769 outlets it refers to as specialized points of sale. Most of those (2,744) are Habanos Point retailers, followed by 1,264 Habanos Specialists and 587 Habanos Terraces and Habanos Lounges. The premier retail gems in the Habanos portfolio are the lavish Casa del Habanos, which now number 157 worldwide, and the luxurious Cohiba Atmospheres, a newer kind of store and cigar lounge dating back to 2007. Today there are 17 around the world. 

Habanos S.A. sells to more than 140 countries, and named Spain, France, Germany, China and Switzerland as its top markets. As a region, Europe is its largest market by far, accounting for 53.7 percent of the company’s sales. The Asia/Pacific region accounts for 19.3 percent of sales, with China as the main driver; the Americas make up 15.3 percent of revenues; and Africa and the Middle East brings in the remaining 11.7 percent. 

The United States, the world’s largest market for cigars, remains off limits to the company due to the U.S. Embargo on Cuba, which has kept Cuban cigars from legally being sold in America for more than 60 years. Cuban cigars, of course, make their way to the United States, but not on an official level, so there are no credible nor accurate numbers to reflect how many Cuban cigars end up in the United States each year.




关键词: 雪茄